Live shopping
& live e-commerce
Automate, Simplify and 10x your sales
•10x Sales
•15% AOV
•Automate
•Execute
•10x Sales •15% AOV •Automate •Execute
At Westwick, we specialise in transforming e-commerce events by bringing brands to life through dynamic live streams. Our innovative strategy empowers e-commerce sites to engage customers in real-time, showcasing products with interactive demonstrations and exclusive offers.
Gary Vaynerchuk, VaynerX chairman, joins 'Squawk Box' to discuss the rise of live shopping events on social media, the potential disruption on the retail industry, and more.
Conversion Rates
Live shopping events can achieve conversion rates of 20-30%, far exceeding traditional e-commerce rates of around 2.87%.
Growth
Participants in live shopping events tend to spend more, with AOV increasing by 12-15%
Engagement
Globally, live shopping sales were estimated at $60 billion in 2021, with expectations that this could rise to account for up to 20% of all e-commerce transactions by 2026.